Stop paying for leads.
Start paying for jobs.
Your ad platform is optimizing for form-fills and phone clicks — not the jobs that actually closed. We build the closed-loop tracking that fixes that, so your budget goes toward more of your best customers, not more of anyone who clicked.
You don't have a lead problem. You have a visibility problem.
Most contractor ad accounts optimize on cost-per-lead because that's the only signal they're getting. Cost-per-lead can look great while cost-per-closed-job quietly gets worse.
Optimizing on guesses
- Platform sees a form-fill, counts it as a win
- No idea which leads became real jobs
- Budget quietly funds the wrong campaigns
- Sales team chases leads that were never going to close
- Every decision is a gut call
Optimizing on revenue
- Platform sees which leads became closed jobs
- Smart Bidding trained on real revenue signals
- Budget shifts toward what actually pays
- Sales team prioritizes leads that look like your best customers
- Every decision has a number behind it
The stack that connects a phone call to a closed job — and feeds it back to Google or Meta.
CallRail + GTM
Every call and form-fill gets tagged to the exact ad, keyword, and campaign that generated it.
CRM Close Status
When a job closes in your CRM or GoHighLevel pipeline, the value and close date get attached to that original lead.
GCLID + Meta CAPI Upload
Closed value gets uploaded back to Google and Meta on a schedule, so Smart Bidding learns from real revenue — not guesses.
What it looks like once the loop is actually closed.
"It's also crazy how much the price of my ads has dropped. I obviously have you to thank for that... every time the phone rings, I basically know it is a customer ready to do business."
From steady leads to a hiring problem
One fencing client's campaigns generated more qualified leads than the owner could personally follow up on — they ended up hiring a dedicated salesperson just to keep pace. That's what happens when the leads coming in are actually qualified, consistently.
Three steps, starting with a free look at what's actually happening in your account.
Free Ad Spend Audit
We pull your Google/Meta account and whatever call tracking you have, and show you exactly where spend is and isn't connecting to closed jobs.
Build the Loop
CallRail, GTM, GCLID capture, and offline conversion uploads get set up and tied back into your ad platforms.
Scale With Confidence
Once the platform is optimizing on real revenue, budget scales toward what's actually working — not what looks cheap on the surface.
Find out where your ad spend is actually going.
Free audit, no obligation — if the tracking's already solid, you'll know that too.
Get Your Free AuditGet your free ad spend audit.
20 minutes, no pitch. We'll show you exactly where spend is and isn't connecting to closed jobs — and what it would take to fix it.
- Live look at your actual Google/Meta account
- Straight answer, even if the answer is "you're fine"
- No obligation to work together after